How We Overhauled Chuga Life'sPaid Ads for Maximum Efficiency
Chuga Life's ad campaigns were targeting returning customers, inflating ROAS and obscuring true acquisition costs. We restructured everything for real, sustainable growth.
Inflated Metrics, Hidden Acquisition Costs
Chuga Life's paid ad campaigns were retargeting existing customers, making ROAS look strong while true new customer acquisition costs remained hidden and unsustainable.
Campaigns were targeting returning customers, inflating ROAS and obscuring true new customer acquisition cost
Inefficient ad spend spread across underperforming channels and low-margin keywords
No clean segmentation between new and returning customers across Meta and Google
Video campaigns lacked audience segmentation, mixing promo offers with prospecting
Google Merchant Center had redundant and underperforming products hurting algorithmic delivery
Four Services, One Transformation
We deployed a coordinated strategy across Google Ads, Meta Ads, Merchant Center, and dynamic retargeting — each reinforcing the other.
The Numbers Speak for Themselves
In 3 months, Chuga Life went from inflated vanity metrics to real, sustainable paid advertising performance.
From Vanity Metrics to Real Growth
Here's exactly how we restructured Chuga Life's paid ads, phase by phase.
Identified that campaigns were targeting returning customers, inflating ROAS. True new customer acquisition was hidden behind vanity metrics.
Restructured campaigns. Reduced inefficient spend, reallocated to proven channels. Launched new campaigns with stringent CPA targets focused on new customer acquisition.
642 orders at $66 AOV. ROAS improved from 3.5x to 5.5x. CPA dropped from $35 to $25. MER improved 24%.
Get Similar Results for Your Brand
Whether you're in supplements, beauty, or ecommerce, we can help you scale your paid ads efficiently. Book a free strategy call to see what's possible.
Get Similar Results