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ShopyardShopyard
Case Study

How We Helped AANMScale to $30K/Month

The Arab American National Museum came to us with meaningful products but inconsistent revenue. In 12 months, we transformed their entire e-commerce operation.

500%
Revenue Growth
$5K to $30K/month
6x
Return on Ad Spend
Meta + Google Ads
68%
Email Revenue Increase
Klaviyo automation
1.8s
Page Load Time
Speed optimization
12 monthsEngagement
$5K → $30KRevenue Journey
4 ServicesDeployed
MuseumIndustry
The Challenge

Meaningful Products, Inconsistent Revenue

AANM had a loyal community and culturally significant products, but their e-commerce store wasn't converting. Revenue hovered around $5K/month with no clear path to growth.

1

Meaningful products but inconsistent, unpredictable monthly revenue

2

No paid advertising strategy — relying entirely on organic and word-of-mouth

3

Email list existed but was underutilized with no automation

4

Slow page load times hurting mobile conversions

5

Product pages lacked conversion-focused design and trust signals

Our Solution

Four Services, One Transformation

We deployed a coordinated strategy across store optimization, paid ads, email automation, and speed — each reinforcing the other.

Store Optimization

Full CRO audit and implementation — product page redesign, navigation overhaul, checkout flow optimization, and trust signal placement.

Paid Advertising (Meta + Google)

Full-funnel ad strategy across Meta and Google — prospecting, retargeting, and lookalike audiences with creative testing framework.

Email Automation

Klaviyo setup with welcome series, abandoned cart flows, post-purchase sequences, win-back campaigns, and monthly campaigns.

Page Speed Optimization

Theme code cleanup, image optimization, app audit, lazy loading implementation, and Core Web Vitals improvement.

The Results

The Numbers Speak for Themselves

In 12 months, AANM went from struggling at $5K/month to a consistent $30K/month revenue machine.

500%
Revenue Growth
$5K to $30K/month
6x
Return on Ad Spend
Meta + Google Ads
68%
Email Revenue Increase
Klaviyo automation
1.8s
Page Load Time
Speed optimization
Revenue Journey

$5K to $30K in 12 Months

Here's exactly how the revenue scaled, month by month.

$5K
Month 1-2Foundation

Store audit completed, speed optimized to 1.8s, Klaviyo flows built, ad accounts structured.

$10K
Month 3-4Traction

Meta ads launched with 3x ROAS. Welcome series driving 22% of revenue. Product pages redesigned.

$18K
Month 5-7Scaling

Google Ads added. Ad spend scaled to $3K/month at 5x ROAS. Email revenue hit 45% of total.

$25K
Month 8-10Acceleration

Lookalike audiences performing at 6x ROAS. Win-back flows recovering 12% of churned customers.

$30K
Month 11-12Target Hit

Consistent $30K/month. 6x blended ROAS. Email contributing 68% revenue lift. Fully automated.

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